When you hear the word “Pinterest,” what comes to mind? Yes, Pinterest is a treasure trove of ideas for recipes, craft projects, and DIY ideas. But what about using Pinterest to boost your business? There are some convincing reasons every business owner should be utilizing Pinterest to their advantage:
Boost your search visibility
Google can detect keywords in pins, and will often display pin boards in search results. Contrast this to sites that Facebook, which is not displayed in the search results and you can see how utilizing Pinterest can benefit your business’ visibility.
It’s free marketing
Using Pinterest can help you stretch your marketing dollars. Once your business Pinterest account is set up, all you have to do is take a great image, add a keyword-rich description to the picture, and post it. Voila! That’s it. Now Pinterest users can re-pin the image and share it, which increases the post’s visibility. And you didn’t have to spend a dime! Note that Pinterest is often linked to other social media sites such as Twitter, which allows visitors to share your content across other platforms.
Your posts live on
Unlike Twitter or Facebook, where your post may not be visible for more than a few minutes Pinterest returns images based on search relevancy. So, a visually appealing, keyword-rich post could potentially have a high visibility rating long after you originally posted it.
Now that you know why you should be using Pinterest to promote your business, it’s time to explore how to go about doing it.
Strategic Ways to Promote Your Business with Pinterest
Include keywords in pin board titles
Pinterest’s search capabilities are truly impressive. To help drive even more people to your business, always include keywords in your board titles, and always select a category for each board you create. This will not only help people find your boards, it will also encourage Pinterest to recommend your board to searchers, too.
Make use of the description
There’s a reason Pinterest allows you to describe your pin. That description box should include keywords and an engaging and interesting description of your pin. Remember that people can tweet your pin, so keep your description concise but relevant.
Utilize vertical images
There is a major difference between images made for Instagram and images made for Pinterest. At least there should be. When you create an image for Pinterest, always think long and narrow, so you can maximize the visual real estate available to you. Generally, a good guideline is about 735 pixels by 1102 pixels. This creates an eye-catching image that is just begging to be shared and re-pinned.
Create links back to your website and embed pins on your blog
Always add your link in the description and as the source for your pin. Learn how to create an embed code on the Pinterest site so you can embed pins on your blog, which can lead to more re-pins.
Use other social media to promote your pin boards
When you pin, let people know! Share your pins on your other social media channels such as Twitter and Facebook.
Create rich pins
There are 5 types of rich pins on Pinterest. To create them, prepare your website with meta tags, give your rich pins a test drive and apply to get them on Pinterest. If you aren’t sure you can do this on your own, our web developers can help.
Include a pinnable image on every blog post you publish
When you create a blog post, always include images in the size that Pinterest loves. Then, pin that big, beautiful image and share the pin with a link to the blog on your social media.
Be a curator
One great way to establish yourself as an authority in your niche is to curate great boards with relevant content. If your blog is about parenting, curate interesting boards with topics like recipes, mom hacks, parenting, kids’ DIY projects, etc.
By joining collaborative boards, you can reach a new crop of interested readers in your niche and increase your following. Be cautious when joining collaborative boards, however, because all the pins on the board will be visible on your Pinterest presence. Only the owner of the board can select the cover photo.
These are just a few of the ways in which Pinterest can benefit your business. If you need help or more information, we can help you. Our social media management services can show you how to utilize Pinterest and other social media sites to boost your business.