It’s true that Pay Per Click Campaigns can be very effective, but it’s equally true that many business owners struggle to successful manage their campaigns. The result is wasted advertising funds and lackluster results. Here are a few tips to ensure your PPC campaign is a success.
Clearly, outline your goals
Before you start our PPC campaign, it’s a good idea to get a really clear idea of what your business goals are. What do you want your campaign to help you accomplish? Once you get your visitors to click through to your website, what’s the next step? What do you want them to do? By answering these questions for yourself, you’ll be better able to accurately measure the success or failure of your campaign.
Strategically choose your keywords
When it comes to this phase, you basically have a choice: You can use the same keywords your competition is using (which means you’ll have to pay more money to compete for top spots) or you can find some creative alternatives that will catch users’ attention, such as long-tail keywords. Think about what your customers would likely search to find you. If you’re stumped, check out your website analytics to find out which organic keywords visitors have used to land on your digital doorstep.
Direct visitors to your landing page
It’s very frustrating to click on an ad, only to land on a website page that has nothing to do with the ad you clicked on. Most often, when this happens, visitors won’t take the time to find the information they are seeking on your site. Instead, they’ll navigate away from your site in search of an alternative. This will increase our bounce rate, which is bad news. If you are advertising a particular service or product, be sure your link lands directly on the corresponding product page, not just your home page. Make things easy for your visitors.
Keep tabs on your campaign and adjust on the fly
It’s not enough to simply set up a PPC campaign. You’ll have to frequently check the analytics to ensure that your ad is bringing in the traffic you want. If you aren’t getting the desired results, you may need to make some changes such as updating your keywords, or increasing your bid amount temporarily to give you the boost you need.
Still, need help? Don’t worry! Our PPC experts will help you get your campaign up and running and keep you on the cutting edge. Contact us today for more info.