If you have a blog for your business, you’ll need to understand how to make your posts search engine friendly. In other words, you’ll have to understand how to optimize your blog. Otherwise, you’ll be failing to take full marketing advantage of your blog. Simply by creating relevant, engaging content and performing simple optimization, you can take full advantage.
Proper keyword research
For best on-page optimization, it’s imperative that you take the time to do your keyword research. There’s a good chance that you are already using some of the top keywords in your blog posts simply by covering relevant topics, but by doing a little research you might find some keywords you didn’t expect to find. Incorporating these keywords in your content in a natural way will boost your visibility.
Strategic keyword placement
Once you have a list of keywords to use and have chosen a few to target, the next order of business is to focus on the strategic placement of those keywords. Include those words in the following places:
Blog post title, headings, and subheadings
- In the first sentence
- In the last paragraph
- In your anchor text
- In title tags and meta descriptions
Steer clear of keyword stuffing, however. Not only will this make your content difficult to read and annoying to readers, it will also likely garner you a penalty from Google. It’s much better to strategically place a couple of well-researched keywords.
Don’t forget about your images!
It’s always a good idea to optimize your images as well as your text. Include keywords in the filename of your file name, and when you fill in the alt text field, always use a keyword-rich description of what is in the photo.
When you talk about another blogger, post, or article in your article, always link to the information you are talking about. This is just good blogger form, but it also increases the likelihood that you’ll get a link back in return. This type of high-quality links is important for any site’s search engine rankings.
Offer the chance to subscribe
You should always have a subscription opt-in box displayed prominently on your blog. This enables subscribers to be notified immediately when you post something new.
Make use of social media
When you create a new post, take to social media to let your followers know! Tweet it, link to the post on Facebook, and post about it on Instagram. Use these SEO tips to help your blog rank higher in the SERPs, get more traffic, and increase your conversion rates. Don’t have the time to do all of this yourself? Don’t worry. Kamil Web Solutions has you covered. Our search engine optimization experts can help you improve your search engine results. Leave it to us.