Is your current website old, outdated and just boring to look at? If so, there’s no doubt it’s time for an upgrade.
It’s no surprise for those in the industry that standards are extremely high when it comes to web design today. More and more people are entering this field, making the competition stiffer than ever before. Creating unique, breathtaking designs can be challenging, but it’s not impossible.
The key is to know what to do and how to do it. Some tips that can help you transform your website from dull and mundane to engaging and unique can be found here.
Have a Plan First
Don’t just begin designing or redesigning your website. To make sure it’s able to effectively meet the needs of your visitors, you should map out your buyer’s journey from their initial contact with your website to the moment they become a “real” customer.
Some things to consider include:
When you understand the answers to the above questions, you will be able to design a site that will help to nurture the leads through your sales funnel.
Keep in mind, you need to design your new website with the next step in mind – not the last step. The goal is to answer the right questions in the proper order. This may be where context is important. Be sure to take what you currently know about your customers (or interview them to find out) and then research how they went from the status of visitor to customers. This information can help you create an effective strategy.
Remove all of the Following from Your Existing Website
There are some elements on your website that may detract from the message and the value you are trying to convey. Some of these things include:
While this isn’t a comprehensive list, it gives you an idea of the types of things you should be getting rid of.
Keep in mind, your audience has an attention span of just eight seconds. You need to make sure you are creating a first impression that helps to get your main points across. This needs to be done with short and powerful sections of content, along with icons and photographs that are separated by concise headers.
When you have those factors right, review everything. Be sure you aren’t using ambiguous terminology or jargon – this will only confuse your visitors.
Always Include Social Buttons
Creating great content and appealing offers will only go so far if you don’t give your visitors the ability to share what you have posted.
If you don’t have any social share buttons on your website currently, you are likely missing out on quite a bit of traffic from social sites.
After your visitors have arrived at your site, will they know what you want them to do next? If you don’t provide some type of direction or road map, then visitors aren’t going to know what to do next.
The best way to provide this direction is with call-to-action buttons. You need to make sure that your CTAs are effective and lead to the ultimate goal – fill out a form, make a purchase, etc.
You should take time to create call-to-actions that provide materials for visitors to educate themselves and solve various pain points. After your company has been identified as one that provides materials and one that relieves issues, the customer will feel more comfortable purchasing your products or researching your services.
Find and Use the Best Images
Not all images are going to be right for your website. The good news is, there are more than a few to choose from – with many resources being free. However, while this is the case, many people still choose photos that are considered extremely “stocky.”
Just because a stock website has an image, it won’t mean that it will look right or evoke trust among your customers. It’s best to use images that portray real people who work at your company, and your actual office.
If you don’t have the option to use real photos, then there are some techniques you can use to ensure you select the best stock photo. This can help to bring a sense of realism into your brand and make certain the images you use show off who you are and what type of customer you are targeting.
When you are designing your website, the navigation is a key element you can’t afford to ignore. This is essential the map that shows the main places your visitors can go.
There is nothing worse or less effective than a website that has a confusing or disorganized navigation interface. When you are changing or improving your site’s navigation, it is crucial that you make sure your visitors can find what they are looking for with ease.
Some of the elements you should include in your navigation bar include:
If your visitors aren’t able to find what they are looking for, chances are they will leave and visit your competition. User experience is crucial, so don’t forget to make sure navigation is a top priority.
White Space is Your Friend
Today, whitespace is a vital design element you need to embrace. It ca help you break up the page and increase overall readability.
This is also called “negative space” and helps to make your website easier to view, use and read.
When it comes to creating an updated, quality website, keeping the elements here in mind is a must. Doing so will help ensure that visitors to your site are able to find the information they are looking for and that your site is user friendly. In the long run, this will help you retain customers and gain more sales than ever before.
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