Your website is the mightiest marketing tool that you have in your sales kit.
I worked at an e-commerce store for 3 years. I got there at an intern and after a year I got promoted as a digital marketing specialist. I studied how people interacted on our website.
Mostly, brands think that it’s just about the interface of the website that is used to capture the attention of the customers. But on my work at the e-commerce store I was able to get my hands-on Google Analytics and Heatmap which allowed me to look further into the psychology of the users.
First let’s start with the homepage.
Even though 8-second attention span is a myth, you cannot take the risk to ignore the importance of a homepage.
First & foremost it should homepage is like your dress code. When you go for an interview what is the first thing that the interviewer sees in you? That’s right your dress code.
Even before you say anything the interviewer learn a lot of things just by seeing how you dress.
Same thing happens when a customer visits a homepage.
A good homepage should do two things well. Something like this:
These 10 website designing techniques are easy to apply and the creative web design tips will help you to drive insane traffic on your website.
Just like humans who need some space to breathe, a website needs some white space to take note. Make your website simple. Here are few points how you can do it
When I started my first business I was quite happy and excited. I had an idea and I designed a website just to sell my products.
At that time, I didn’t know anything at that time, I only knew a little about website designing but how to leverage social media to sell my products? I was blank. Since I was starting out, so I was presented with the opportunity to try out various things.
Though today we are recognized a Top Website Design Company on DesignRush, I still regret not having clear goals when I started the businesss. . In business you need to start with certain things in place. If you don’t know how you will make the sales, you’ll soon be destroyed.
You cannot assume that customers will know and learn your brand personality. It’s up to you to make to reveal your personality and tell the people what you can do with your brand.
Regardless of how best your product is if people cannot find you online. What is the point of starting the business in the first place?
While adding keywords it’s important to understand that the keywords you use will establish your reputation. So, you need to be careful what keywords you use.
Sure, you can take inspiration from impressive website design trends and learn from it. But in the end, it is all about what customers are thinking about your brand.
Your keywords will act as a gateway between your brand and customers. You must make sure that it is on the right path.
Why do you think Apple holds a prestigious place in the eyes of customers when there are many other small brands Apple?
It’s because Apple keeps things fresh and everything they offer is unique. Right when they started with an iPod to their iPhone. Every tech they build was unique and so the customers turned into raving fans.
Uniqueness is contagious. If you use a unique website design, it will attract customers automatically. A fresh design can hold the attention of customers and get people to stay on your website.
With thousands of pages out there you need to differentiate your design from the rest of the pages out there. Study psychology of colors and how shapes, colors influence customers.
If you learn the basics of website design, you’ll be able to create a greater impact on visitors. And hold those customers to buy something from the website even when they don’t plan to buy.
What do you do when are lost in a store?
You ask the shopkeeper. But, if there is no shopkeeper whom will you ask. Will you keep searching for your desired product or wait for the shopkeeper to show up.
Studies suggests that people don’t find ease in searching for their product. If the search takes long time they simply leave the store without even telling why you left.
What you can do is prioritize your navigation?
How can you do it?
You need to prioritize the steps by which the customer can place order without having to think about it. It should be an easy process.
From selecting the product to adding it in shopping cart everything should be seamless. If you’re not working hard to make it easy for the customer, customer will also not try to give you any second chance.
Especially for small business owners who don’t know much about website designing it’s necessary to learn the basics of good website design.
Here again what is important is to understand the psychology of colors and how shapes make the customers feel. Every shape that you use in the website trigger certain emotions and these emotions can help customers take impulsive buying decisions.
Before you even lay down the foundations of a great website. You first need to know exactly what you’re willing to sell. If you know what your core values and what differences you from your competitors are.
Formulate your thoughts and start writing them down. One thing that you need to ensure is that whatever you right should answer the problem of your customers.
You need to show the products clearly. This point links back to the navigation. If the navigation is simple it will be easy for customers to find the products and follow the Clear to action button.
You can even design CTA buttons in a way that customers feel happy to place order from you.
If the browser fails to present the products in way that customers can’t see what the point of is designing the products. If the customers cannot see your products, it is your responsibility to show the customers clearly.
Another important thing I would like to mention is that displaying excessive products can paralyze visitors and instead of purchasing anything they will leave. Chip Heath and Dan Heath in their brilliant book Made to Stick shared an experiment.
You don’t need to create a website which cannot be accessed by people. What is the point of creating a website that won’t be accessed by people on mobile or people with color blindness.
Maybe you’re a small business and you don’t have resources to put too many images. It’s okay. You can reduce the spacing in your website and make your website simple. If your user is colorblind, can they access your website?
When your business goes online there is a lot of hard work that still needs to be done. A company website is complex. You need to design the website in a way that it can be scaled later. You cannot afford the luxury of redesigning the website if you’re willing to expand on a large scale.
When you educate users of your industry they will consider you as an expert. When users know that you have something valuable to offer visitors will not just be visitors they’ll transform into fans. And these fans will forward the word out.
A blog will be your platform to inform users on your latest services. How to use your product and what makes your product different from your competitors?
Word of mouth is a powerful thing. When customers have a good experience, they will only share with 2 to 3 people. But if the customers feel a bad experience, they will share it to 9 or 10 people.
When I first placed an order with Amazon I received discount. I was happy for it. After 2 weeks I wanted another book from Amazon. But when I logged in and started placing order there was some internet connection issue and I was not able to place the order.
You must ensure that you offer something different every time. My friend who owns a blog offer an e-book every week. This book is compiled in a way that it contains all the trends of the industry.
Designing a website is not an easy job. The website designing tips and tricks mentioned here are tried and tested. You must work hard and ensure that the customer is getting your message. These tips for creating a website are just your gateway to grab the attention of the market and create a good name for your brand.
Will the customer like your product? Will the website Convert your core message? How will the content on the page affect the image of your brand?
These are questions which needs to be answered before you start designing the website. If you don’t ask these questions, your competitors will ask them and do something about it.