Ever wondered what SEO tools are used by international SEO agencies use?
Of course, you have. That’s probably how you landed on this article.
Lucky for you, we are an SEO agency in Dubai and a good one too.
We have shared the best 20 professional SEO tools that are used by almost every SEO agency and
individual professional worldwide.
There are quite a few operations you can perform in SEO.
So, I have categorized these professional SEO tools according to their use.
Technical SEO is the most basic essential for search engine optimization of any website. It deals with the website and server optimization to make it easier for Google to crawl and index a website.
There are two tools considered best for technical SEO and there’s no dispute about it. Google maintains both of these tools.
This professional SEO tool was known as Google Webmaster until 2015 then Google renamed it as Google Search Console. There are numerous tools in Google Search Console to assist you with many tasks.
First of all, it assures that Google can find and crawl your website. It indexes every page of the site including new posts.
You can view the traffic of your site in Google Search Console. It also shows the ranking of your site for every keyword and the click-through rate you get against them.
If there is any problem in indexing, Google Search Console will alert you. It also troubleshoots issues like mobile usability and Accelerated Mobile Pages.
This tool notifies you about almost every happening in your site like spam detection or when a new page is indexed.
There are also many other professional SEO tools in Google Webmaster to help you run your site efficiently. Best of all, it’s FREE!
Google offers it as a marketing platform for website owners and managers. Google Analytics gives you the ability to analyze traffic and performance of your website.
Its main objective is to attract more visitors and expand your business. Here learn how you can effectively monitor your online marketing struggles.
There are dozens of professional SEO tools in Google Analytics that help you understand the market, visitors, and problems of your site.
Google Search Console helps you understand the behavior of search engines with your site; Google Analytics helps you understand the behavior of users with your site.
Keywords are queries that people search and our goal is to rank for them. Keyword searching tools tell us how many people are searching for a particular keyword and what its best alternatives are.
Not knowing the keywords you are trying to rank for, is like throwing a dart in the dark.
There is no shortage of tools when it comes to keyword searching. Following are the best professional SEO tools for this job.
Leading SEO analysts recommend KWFinder because it provides the most accurate statistics compared to its competitors.
KWFinder includes many other features that make keyword searching and management easy for you. For example:
Its free version limits you to 1 keyword per day. You will have to purchase one of its plans to fully utilize KWFinder.
This is one of the most used professional SEO tools offered by Google. Google Keyword Planner works almost the same way, with the same features as KWFinder.
Keywords Everywhere is a free browser extension. It shows you fast keywords data on the go.
You just have to search a keyword on Google and this SEO tool will show you its:
| Search Volume
Cost per Click
Keyword Everywhere also allows you to export all related keywords to a CSV file.
Backlinks significantly impact the ranking of your site. It is an important part of SEO Analyst’s job to get and maintain all the backlinks.
Following are the professional SEO tools that every SEO agency uses for this task.
Ahrefs is one of the best SEO agency tools ever invented. You can judge its popularity when companies using this tool include:
Ahrefs is not just limited to Backlinks Research. It also provides all other essential SEO features.
Its Backlink Research is considered the best of its features. After all, it runs World’s largest index of live backlinks.
Ahrefs updates its index with fresh data every 15 minutes. It will show you all backlinks and useful SEO metrics; you only have to enter a URL.
Ahrefs offers a free of cost 7 day trial with limited features. You have to purchase one of its plan to get access to full features.
Majestic SEO shows you all the backlinks that web crawlers find against a given URL. You can utilize most of its features only when you purchase one of its Pro plans. Some of its most liked features include:
| Fresh Index
Referring Domains, IPs, and Subnets
Bulk Backlink Checker
Flow Metrics History
| Clique Hunter
A site audit evaluates how friendly your site is for search engines in multiple areas. The better professional SEO tools you use, the more precise results you will get.
SEMrush is one of the must-have professional SEO tools for 2019. It is considered a rival of Ahrefs and offers almost all the same features.
Ahrefs is considered better in some features like Backlinks Checking. On the other hand, SEMrush outsmarts every other tool in some features like Site Audit.
SEMrush is an all-in-one marketing toolkit and trusted by some of the biggest companies in the world for its abilities.
|Companies Using SEMrush|
Many SEO agencies use more than one tool to perform each SEO task. It ensures that they get the most precise of details.
DeepCrawl is one of the best SEO tools for auditing your website in 2019. You don’t have to ignore it just because you are using SEMrush.
It claims to be the world’s most comprehensive web crawler. It is, at least, one of the most liked SEO tools for large businesses as DeepCrawl supports half of the Fortune 500 brands.
The process of making your content attractive to search engines is called Content Optimization.
You also have to market that content.
And, to carry out this marketing efficiently, you need tools.
Here are SEO tools to improve your online marketing and optimize your content.
Yoast is an SEO service to optimize content.
You can use Yoast by installing its extension in your WordPress.
Otherwise, you can visit Yoast Real-Time Content Analysis page and check your content.
You simply have to paste your content in the text box and provide its focus keyword. Yoast will recommend you changes to optimize that content. For example:
Structured data is easier for Google to understand. It has provided guidelines of how you should structure your content.
Google has also created a Structured Data Testing Tool for us to see the changes we need to make.
You only have to paste the content or URL in this tool and it will show you how you can improve the structure of that page.
Google offers the best free SEO tools. So just like other Google’s tools, it’s also FREE!
Buzz Sumo is a content marketing tool for content planning and scheduling. It helps you find the trending topics in your niche.
A topic is popular because people want to know about it. You find such topics and create interesting content on them.
It also shows you influencers who would be perfect for promoting your content. Buzz Sumo is a premium tool and you have to purchase its monthly or yearly subscription to use its features.
There are plenty of guidelines on how you can optimize your written content, but video content is different.
It’s not like we can use audio keywords in a video to set its density.
There are, however, a few tools that help you perform SEO of your video. Tube Buddy is among the most useful one.
You will find every tool in Tube Buddy that you need to efficiently and successfully manage your video content.
It has tools to help you with Productivity, Bulk Processing, Video SEO, Promotion, and Data & Research.
You can get its browser plugin free of cost but it has limited features. Tube Buddy is a premium tool and you have to purchase its subscription to utilize all its features.
It provides you almost every feature you will need to optimize your video professionally.
|SEO Features of Tube Buddy|
| Tag (Keyword) Explorer
Best Practice Audit
Video A/B Tests
Keyword Rank Tracking
| Opportunity Finder
View and Copy Video Tag
Rank tracking allows us to calculate how much we have succeeded in our SEO struggles. You will find a rank tracking in tool in SEMrush and Ahrefs.
These two tools cover almost every service an SEO analyst can need.
But, a tool created specifically to perform one task would (or at least should) give better results. This is what many SEO agencies believe too. That’s why they acquire an exclusive tool like following.
Rank Tracker claims to provide the most accurate keyword performance results.
It is user-friendly, easy to use, and it updates its live ranking every 24 hours.
It has numerous features to make rank tracking as efficient as possible. For example:
Google is very serious about how fast your website loads. SEO analysts use speed optimization tools to ensure their websites are not slow.
These tools score how fast your site will load on different devices and how you can make it better. Following are a few professional SEO tools for speed optimization.
As you can guess by its name, Page Insight is an SEO tool offered by Google. You only have to insert the URL of your site and this SEO tool will shows you its speed score.
For example, the following image shows the speed score of Facebook and the next image shows a summary of suggested changes by the Page Insight.
GT Metrix works the similar way as Page Insight. You only have to paste the URL and it shows you results.
It will show you all recommended changes and their priorities. At first, you will see two different speed scores.
GT Metrix also shows a detailed report in forms of tables. These reports include the factors slowing the page, their priority, size, and the time each element took to load.
This SEO tool is free to use, and you don’t even have to create an account to get results.
There are very few changes in the results details of Pingdom compared to Page Insight and GT Metrix.
I have used the same site, Facebook, on all three tests and you can see in screenshots that result score is almost similar.
Pingdom provides one extra feature of selecting the geographical area of the test.
If your site is based in the UK then you will know more accurate results of how fast your site loads there.
Management and reporting are an important part of SEO analyst’s job. These reports are created to show the performance and results of an SEO strategy.
Managing your work using SEO management tools enhances productivity.
Likewise, creating an SEO report with a tool saves hours of work.
There are 15 best SEO tools for small businesses and companies in just one WebCEO. It offers pro-level marketing tools in 24 languages.
WebCEO is used by over 1.2 million users in 150 countries.
It is especially regarded for its in-depth SEO reports. There are more than 70 report templates that cover your every marketing need.
You have to purchase its monthly or yearly subscription to use it, but WebCEO stands as one of the best SEO ranking tools for agencies.
Don’t believe me?
Ask its millions of users that comprise:
Agency Analytics may not be as big of a brand as WebCEO but it is an All-in-One Reporting Platform for agencies.
Over 2,500 agencies are using its professional SEO tools for 2019.
It has some unique features that are hard to find in any of its competitors. For example:
Customer Reviews on Agency Analytics
SEO Profiler also offers All-in-One SEO solutions.
One of its tools allows us to create white-label SEO reports. You can create these reports in PDF or web-based format.
SEO Profiler is also a premium tool but you can use its free trial version for 7 days.