How To Create Facebook Video Ads Successfully
As a business owner, you know that one of the most important things you can do to promote your company is to create Facebook video ads. But what makes for a successful Facebook video ad? First, let us cover the basics.
What Are Facebook Video Ads?
Facebook video ads are advertising that allows businesses to promote their products or services through short, engaging videos. These ads can drive awareness, interest, and even conversions, making them an effective tool for any business looking to grow its online presence.
Why Are Facebook Video Ads Important?
As we all know, video is one of the most consumed forms of content on the internet. In fact, according to a study by Cisco, in 2021, 82% of all consumer internet traffic was video. It means that if you want your business to succeed in the future, you need to start using video as part of your marketing strategy.
And what better way to get started with video than by creating Facebook video ads? Facebook is one of the largest social media platforms in the world, with over 2 billion active users. It gives you a huge potential audience for your video ads.
When done correctly, Facebook video ads can be extremely effective at driving results for your business. They can help you to increase brand awareness, generate leads, and even make sales.
Benefits Of Facebook Video Ads
Let us discuss the advantages of incorporating Facebook video ads in your campaigns.
Facebook – The King Of Video Ads
With more than two billion monthly users, Facebook is the most popular social network in the world. Unsurprisingly, businesses are turning to this platform to promote their products and services.
According to a report by HubSpot, 54% of consumers want to see more video content from brands and businesses they support. And Facebook video ads are a great way to deliver this content. Studies have shown that they are more effective than traditional text-based ads.
They are also more engaging and can be watched on desktop and mobile devices.
People Want To See The Product In Action
Video is the best way to show off your product in action. People want to see how it works and what it can do for them. A well-made video ad will give potential customers a taste of what they can expect from your product.
A study by Comscore found that people are 64% more likely to buy a product after watching a video about it. So if you’re not using video ads, you could miss out on many sales.
You Can Target Specific Audiences
With Facebook video ads, you can target specific audiences with laser precision. It is thanks to the platform’s powerful targeting options. You can target people based on location, age, gender, interests, and more. It ensures that your video ad reaches the right people and has a greater chance of converting them into customers.
Videos Are Memorable
It’s no secret that people have a short attention span. So it’s important to make your video ads memorable. A study by Unruly found that people are 22 times more likely to remember a brand after watching a video about it. It is because videos are processed 60,000 times faster than text.
So if you want your ad to be remembered, make sure it’s packing some visual punch.
Videos Drive The Highest Click-Through Rate
Click-through rate (CTR) is the number of times your ad is clicked divided by the number of times it’s shown. It’s a good way to measure the success of your ad campaign. And according to AdEspresso, video ads have the highest CTR of all ad types on Facebook.
They are ten times more likely to be clicked on than static image ads. It is because videos are more engaging and capture people’s attention more effectively than images.
You Can Use Video Ads To Boost Your Brand Awareness
If you want to increase your business’s brand awareness, video ads are a great option. A study by HubSpot found that people are 95% more likely to remember a brand after watching a video about it.
So if you want people to remember your business, include a video in your ad campaign.
You Can Use Video Ads To Increase Your Website’s Traffic
If you want to drive more traffic to your website, Facebook video ads are a great option. A study by Adobe found that videos are five times more likely to generate web traffic than static images. So if you want more people to visit your website, include a video in your ad campaign.
Videos Cause Valuable Customer Actions
It’s not enough to get people to watch your video ad. You also need to ensure it causes them to take valuable customer actions, such as visiting your website or making a purchase. A study by VideoAdNews found that video ads are three times more likely to cause valuable customer actions than static image ads.
So if you want your ad campaign to be successful, include a video.
You Can Track Your Results
With Facebook video ads, you can track how well your ad is performing in real-time. The platform provides detailed insights on views, clicks, and conversions. This data is invaluable as it allows you to fine-tune your ad campaign for maximum effectiveness.
How To Create Facebook Video Ads
Making a successful Facebook video ad is not as easy as just putting together any old video and slapping it on the internet. You need to consider several things if you want your Facebook video ad to succeed. In this article, we will share the best practices that work.
Share A Single Message
The first and most important thing you need to do is ensure that your video ad only has one message. Do not try to cram too much information into your video, or you will confuse your viewers. Keep it short, sweet, and to the point.
Make Sure That Your Video Is Visually Appealing
Your video needs to be visually appealing to capture the attention of scrollers-by. After all, people are more likely to watch an interesting video than one boring. Use bright colors, creative visuals, and attractive graphics to make your video stand out.
Tell A Story
People love stories. So, why not use this opportunity to tell a story with your video? If you can tell a relatable story, your viewers will be more likely to remember and share your video with their friends.
Use Persuasive Copy
The copy in your video should be persuasive enough to make people want to take action. Whether you want them to buy your product, sign up for your newsletter, or learn more about what you do, make sure that your copy is convincing.
Keep Your Video Short
Your video should be no longer than 30 seconds. That might not seem like a lot of time, but trust us, it is. People have short attention spans and are likelier to watch a shorter video than a longer one. So, make sure that you get your point across quickly and efficiently.
Show Your Product Or Brand Message As Early As Possible
In the video, you should show your product or brand message as early as possible. This way, even if people do not watch the entire video, they will still be exposed to your message.
Go Square Or Vertical On Mobile
When it comes to video ads, size does matter. Mobile users are more likely to watch a square or vertical video rather than one horizontal. So, make sure that your video ad is formatted for mobile viewing.
Create Sound-Off Views
Most people watch videos on social media with the sound off. So, you must ensure that your video can be understood even if the sound is turned off. Use subtitles or close captions to ensure your message comes across loud and clear.
Include A Call-To-Action
Your video should always include a call to action. Whether you want people to visit your website, sign up for your newsletter, or buy your product, make sure that you tell them what you want them to do. A call-to-action is the only way to ensure that your viewers take action after watching your video.
Start In Facebook Ads Manager
Now that you know what makes a successful Facebook video ad, it’s time to create your own. The best way to do this is to use Facebook Ads Manager. This tool will help you create and track your video ad campaigns to see what works and what doesn’t.
Choose The Right Objective
When you create a new campaign in Facebook Ads Manager, you will be asked to choose an objective. It is important because it will determine the kind of ad that you create.
For example, you would choose the “Video Views” objective if you want people to watch your video. But if you want people to take action after watching your video, you would choose the “Conversions” objective.
Choose Your Target Audience
After you have chosen your objective, it’s time to choose your target audience. It is important because you need to ensure that your video is seen by people interested in what you have to say. You can target people based on location, age, gender, interests, and more.
You should know it before using Facebook ads video creator.
Choose Your Budget And Schedule
Now that you have chosen your objective and target audience, it’s time to set your budget and schedule. It is important because you must ensure that as many people see your video ad as possible. The best way to do this is to choose a daily budget and set your ad to run for a week or two.
Let Facebook Tell You What Works Best
Once your video ad campaign is up and running, it’s time to let Facebook do its thing. Facebook will track the performance of your ad and tell you what is working and what isn’t. This information is important because it will help you improve your video ad campaigns in the future.
Test, Test, Test
Always test your video ad before you publish it. Show it to a friend or family member and see if they can understand what you’re trying to say. You should also test different versions of your ad to see which one performs better.
Perfect Your Ad Copy
Your ad copy is just as important as your video. Make sure that your headline is catchy and to the point. And make sure that your description tells people what they can expect from your video.
Choose The Right Thumbnail
Your thumbnail is what people see when they are scrolling through their Facebook feed. So, make sure that it is eye-catching and relevant to your video.
Upload Your Video
Now that you have all the settings, it’s time to upload your video. Make sure that your video is high quality and under 2 minutes long. You can upload it directly from your computer or use a link from YouTube or Vimeo.
Choose Where Your Ad Will Run
After you have uploaded your video, it’s time to choose where your ad will run. You can run your ad on Facebook, Instagram, or both. You can also choose to run your ad in specific countries or regions. Target people based on location, age, gender, interests, and more.
Track Your Results
Once your video ad campaign is up and running, it’s important to track your results. Facebook Ads Manager will help you track the performance of your ad so that you can see how many people have seen it and how many people have clicked on it.
You can also use Google Analytics to track the performance of your video ad. It will help you see how many people have watched your video and how long they have watched it. By following these Facebook video ads best practices, you can ensure your campaigns are highly effective.
Where You Can Show Up With A Facebook Video Ad
Now that we’ve discussed the elements of a successful Facebook video ad let’s discuss how and where you can show up with your video content. Like any other kind of content, there are a number of places where you can share your videos to get the most views and engagement.
Like with any other content, some placements are better than others. Here are some of the best places to consider showing up with your Facebook video ads:
Your Facebook Page
Of course, one of the best places to share your videos is on your own Facebook Page. It is a great way to increase views and engagement from people who are already familiar with your brand or business.
Plus, it allows you to take advantage of all the features that Facebook offers, such as tagging other Pages and people in your video, which can help you reach an even wider audience.
Other People’s Facebook Pages
In addition to sharing your videos on your Page, you can also share them on other relevant Pages. For example, if you have a video about dog training, you could share it on a popular dog breed Page.
It is a great way to get your videos in front of people who might be interested in them but don’t necessarily follow your Page. Please ask the Page owner for permission before sharing any videos.
Groups
Groups are another great place to share your videos, especially if you have a video that’s relevant to a particular group. For example, if you have a cooking video, you could share it with a cooking group. It is a great way to reach people interested in your topic but don’t necessarily follow your Page.
Events
If you have a relevant video for an upcoming event, sharing it on the event’s Page is a great way to get more views and engagement. For example, if you have a video about your new product line, you could share it on the Event Page for a trade show where you’ll be debuting the products.
Your Website Or Blog
Besides sharing your videos on Facebook, you can embed them on your website or blog. It is a great way to get more views and engagement from people who visit your site. Plus, it allows you to take advantage of the traffic coming to your site.
Another great way to get more views and engagement for your videos is to share them in your email newsletter. It is a great way to reach people who are already interested in your brand or business but might not be active on Facebook.
How To Add Ad Breaks In Facebook Video
First, you’ll need to have a video at least 3 minutes long. Facebook also recommends using an intro and outro for your videos so that viewers know when the ad break will occur. Finally, you’ll need to decide what kind of ad you want to run during the break.
Once you’ve got all of that sorted, you can begin adding ad breaks to your video. Here’s how:
- Go to the Ads Manager and create a new campaign.
- Select “Video” as your ad type.
- Choose the video you want to use for your ad. If you don’t have a video, you can create one using the Facebook Video Editor.
- Enter your campaign info and objectives.
- Under “Format,” select “Ad Breaks.”
- Under “Ad Break Placement,” select where you want your ad break to occur in the video. You can choose up to 3 placements per video.
- Click “Confirm.”
How To Remove Facebook Video Ads
Altering your ad preferences is the first method you can use to stop seeing video ads on Facebook. You can do this by going to the “Ads” tab in your settings and selecting “Edit Preferences.” You can select “See fewer types of ads” and then uncheck the box next to “Video.”
The second method you can use to block video ads on Facebook is by installing an ad blocker. Ad blockers are software that prevents ads from appearing on websites. Several ad blockers are available, but we recommend uBlock Origin or Adblock Plus.
Once you’ve installed your chosen ad blocker, add Facebook to the list of websites you want to block ads on.
Cost Of Facebook Video Ads In Dubai
When it comes to choosing the right video ad for your business, there are several factors that you need to take into account. The cost in Dubai can vary depending on the Facebook video ad length, the video, the quality of the video, and the target audience you are hoping to reach.
It costs around $5-$10 per video view, but this can vary depending on the abovementioned factors.
How To Minimize The Cost
One of the best ways to do this is to work with a professional video production company that can help you create a high-quality video ad that will capture the attention of your target audience. Another way to save money on your Facebook video ads campaign is to use a video template.
There are several different templates available that you can use to create your video ad. These templates will allow you to add text, images, and videos to create a unique and engaging video ad. For a more affordable option, consider using a video editing software program to create your Facebook video ads.
There are several different programs available that you can use to edit your videos. Once you have edited your videos, upload them to your Facebook page and start running your ad campaign.
Conclusion
Now that you know what goes into making a successful Facebook video ad, it’s time to get started on your digital marketing campaign. We strongly advise that for the best output, leave it to the top professionals in Dubai instead of doing it yourself.
Kamil Web Solutions offers the best Facebook video ads services. You can contact us for more information.
