Want to Rank Higher?
Arabic SEO Services with 100% Money Back Guarantee
Whenever we think of SEO, we think in Lingua Franka. I mean, we think in English and unintentionally we rule out the chances of websites in local languages. In this scenario, a person offering SEO services in Middle East cannot help but ask, “How to do SEO for Arabic sites?”
There is no doubt that English, being the international language, is the language of internet as well, but what about other languages? Think of a person who has just launched a Shopify store aimed at French fashionistas!
How do you think they should optimize their website for search engine rankings? Well, this is all what this guide is about. Follow the simple steps and tactics, and you would be able to do SEO in Middle East or in any of the 6500 languages that exist in the world.
Neil Patel calls it equal to being a detective. Do some keyword research and find out what are the most suitable and easiest keywords to rank.
Why keyword research comes out as the most important step in our quest for native SEO? It is because keywords aren’t just keywords, they are the words associated with a local language and this is why souk is more relevant in UAE, than Amazon.
Bear in mind that you better research your keywords in local language. Here is how you should go about it:
If you will say this word in front of an Arab, he will finally get what you mean, perhaps almost immediately, but this is definitely not how they Google “computer”. They either use the exact term or they Google it as “کمبیوتر”.
However, remember that it is not about one magic wand. From time to time, you have to rely on other tricks as well. For example, too much English to Arabic translation is not needed when it comes to content.
Relevant keyword search is an option that comes with almost all good keyword research tools such as SEMrush, AdWords and many others. Use it to get Arabic keywords or even English keywords, related to your main keyword:
Unfortunately, these tools are still not smart enough to provide LSIs for words of any language other than English. So, use this tool in case your keyword strategy relies on English keywords as well.
Before I go any further, let us here discuss a general keyword research trick that will work for some Arabic SEO consultant in Dubai as well.
As you might have observed that people associated with SEO or any IT related business, usually have some sorts of infatuation with tools. Tools make our job easier. Apart from Google AdWords, SEMrush and LSI Graph, there is an SEO tool which has always been the talk of the town because of its scalability. It is Ahrefs!
See, Arabic is spoken in Middle East as well as Africa. If Ahrefs shows you that a keyword has highest search volume in UAE and second highest in Egypt, it equals to success. You know two best markets to capture, you will drop KSA even though it is next to UAE – and this decision will be based on nothing but insight provided by Ahrefs.
In this section, you will learn as to how to optimize your domain name and Meta description for better Arabic SEO results.
Why? It is because you cannot have a domain in Arabic script; all you can do is go for Roman Arabic script or you can have name in English, but use Arabic script in meta description of your website.
Both of these matters are very important from SEO purposes. Here’s an example:
If there are two websites about workmen shoes and one is workemenshoesonsale.com and other is workmenshoesnewyork.com, which one do you think Google will love to rank for the workmen of NewYork?
The later, right! Same goes for a domain name that is broader e.g. backpacking vs. one that is narrower e.g. ultra-light backpacking, the narrower one will win Google attraction for the people who search specific terms such as ultra-lightweight backpacking etc.
So, make sure that you add Roman Arabic word in your domain, that too linked with the city or country that you want to target. Otherwise, skip Roman Arabic, and just focus on more important factors for a domain name.
What are those more important factors? Place name e.g. Dubai, product or services e.g. workmen shoes/digital marketing and perhaps other words that refer to year e.g. 2018, quality e.g. best, top etc. in the domain and it will be perfect for local Google searches.
It is perfectly fine to either have the Meta description totally in English or in Arabic, or a mix of both. You can choose any of these approaches as per your SEO strategy.
Once you are done with your keyword research and you know how and where to use the keywords, it is the time to pay attention to content.
Years ago, Bill Gates said that “Content is the King” and if you ask the truth, it has not changed. Content got diversified into photos, videos, infographics, and now into interactive content, but it is still the King.
Get this done and your Arabic text or Arabic + English text will catch the target customers right at the moment when they will Google a relevant term.
You have to follow Brian Dean’s on-page optimization guide for this. Being Middle East SEO services provider, at Kamil Web Solutions we improvise some of these techniques, but mainly this is all that you need.
In a nutshell:
He and few other SEO and copywriting experts like Neil Patel believe that LSIs must be sprinkled on the body of the content.
This is also linked with the bounce rate; get the sort of content that will simply catch the viewer’s eyes and trap them like a spider traps its target, and you will see that your SERP results will automatically get better because of reduced bounce rate.
How to do it? Well, there are a few different ways of doing it; the White Hat way is to make your content SEO optimized and get a short title and catchy Meta description. This will start catching the eyes of your target visitors, and CTR will go sky high.
Google ranks the pages that have good, detailed and abundant tips on a certain topic; a 500 words post on “How to select Arabic keywords?” is simply not going to do any wonders.
No tip or trick of Arabic SEO will help you much if you skip local SEO. This is one of the most important aspects of SEO.
How to do it? Just follow a few simple steps:
Verify your business though Google My Business Listing and this will give your business a better SEO standing as compared to those that are not listed for local SEO.
Whether your Arabic website has English content as well or it is all Arabic, there are common SEO tools that you can use for Arabic sites as well.
Unfortunately, Arabic is not one of the languages associated with trade, knowledge, internet, science or technology etc. so solely Arabic SEO tools are not available as of yet.
This means that you will have to rely on tools like Google AdWords, Ahrefs and SEMrush etc. What you can do is search keywords in Roman Arabic and or try Arabic script on tools that allow other languages as well.
As for the scalability of your success, you should track your KPIs with region specific settings and you must not set your SEO tool to US or All World, but track your success with regional settings and this will allow you to give insight into what is required for digital marketing and SEO in Middle East.
Now that we have decided that for SEO purposes, we can only use the same tools that are used for English websites, here is how you can make a difference:
Ahrefs allows you to find out the volume of a certain keyword search in 170 countries. Simply go to the site, login and once you have access to the console, go to the Rank Tracker on top and track keywords’ positions as per their locations and periodical changes thereof. It is simple set the keyword, set the country and get access to Ahrefs statistics based on search history of those keywords in each country.
Likewise, go to the search bar on Ahrefs, and enter the URL or keyword to get access to the statistics that will allow you to sneak peak on your competitors. Put a competitor’s URL and have a look at all the keywords that they have ranked so far, or simply put your most important keyword and see as to which companies/URLs are you competitors.
SEMrush is the neck to neck competitor of Ahrefs; their console and style might be different but SEMrush does exactly what Ahrefs does. Just search your competitor’s website link in SEMrush search bar and it will let you know everything that you need to know.
This includes the backlinks that they have (so you may steal them), the keywords against whom your competitor’s business has ranked and everything else. Otherwise, you can search the keywords that you want to rank for and you will get all the insight including websites ranking for that keyword, the search volume and difficulty/competition etc.
SERP STAT is another tool for SEO; it is safe to say that this tool has earned enough reputation for accurate statistics. However, one must not forget that after two industry giants, all other tools are simply doing the same thing in their own different way.
SERP STAT also lets you try a keyword in its search bar and then you can see everything important e.g. competition, CPC, volume and URLs ranking on top with a certain keyword.
More or less Moz, Longtail Pro, KWFinder and Majestic etc. are the tools that allow you, more or less, same functions, but trying one or two of the big names is enough.
All this detail was about on-page SEO; the problem starts with off-page because it is off-limits too. There is not a single certain way of doing off-page SEO because it includes many black-hat, white-hat and grey-hat methods.
Keeping ourselves far from black-hat, we will talk about the legit ways of brining traffic to our website, from sources out of our website.
Whether you do SEO for Arabic sites or English sites, they need something that Neil Patel calls link juice.
What is link juice?
That is the traffic sent from authority sites to your website. We call it link juice because that traffic is directed from do-follow and no-follow backlinks.
It is easier said than done! No authority websites will like to give a do-follow link to a no one who appeared on the internet just a few months ago.
This part covers the tricks and hacks that you can try to get really high DA/PA backlinks to your site and those too without spending a single dollar:
You can use it for link building. How? Just find an authority website on your niche – ideally a magazine, and let the editor know that you know a lot about topic and give them link to your website. Ask them to let you write on their website in return for a backlink. This is a win-win situation; they get content; you get a worthy backlink.
It is not as easy as I have said. Most of them won’t even read your email and those who will, would not like to give you link juice for nothing. So, you have to convince them. Since their website is full of content, you can either promise a backlink in response, or you can ask them to give you link because your blog post on a particular topic is better than one that they recently mentioned in one of their round ups.
What you can do is focus solely on them, for the backlinks, and you will get links more appropriate to local SEO and Google will give more value to them.
Social media marketing can be loosely called a part of off-page SEO, but due to its importance and separate identity as “social media marketing” (SMM), I had to add a separate but brief section on this method of ranking your website.
The first question that comes to anyone’s mind is simple. There is no doubt that from social media, a lot of websites get a lot of traffic, but how do we consider this a part of Search Engine Optimization?
To make it simple, I would refer to Brian Dean’s 200 ranking factors. He believes that Google gives worth to a website that gets traffic from social media handles and pages.
Here is how you should do this:
Take the traffic from hundreds to thousands to millions and you will get daily visitors from social media. Engage them with quizzes, prize hunt competitions, lucky draws and similar incentives. In this end, all of this is to get more and more traffic, and to win a special place in Google’s heart, because of those social media signals.
In my years of the use of internet, I have seen it evolve a lot. It is hard to say whether local SEO or native language websites are going to fail in a more global tomorrow, but as far as we can see in the daylight of today, Arabic SEO is a very relevant topic.
The Arabic SEO consultants in Dubai can already see the tomorrow (because they are building it), but common user will soon see that the horizon of internet in Middle East is captured by solely Arabic websites.
However: Something that most of the Arabic SEO experts fail to see is the growing threat of one global language. English is going to be more and more the Lingua Franka, and the impact of Arabic websites will be limited unless the convenience of local user defeats this trend.
Whatever future holds for us, it is still safe to say that a Middle East focused website with a mix of English and Arabic content and SEO approach, will have better odds of success. Just follow this step by step guide, optimize each and every URL and you have better than nothing chances to compete.
Arabic SEO Services with 100% Money Back Guarantee
(Its Fast, Easy & Free)